X nudges users to promote posts with pointing hand icon

X is prompting users today to promote their posts via a pointing hand icon that appears beneath posts, according to TechCrunch. The nudge signals a fresh push toward paid amplification on the platform as it hunts for new revenue and reach tools after advertiser pullbacks. TechCrunch notes the icon routes users to X’s Promote option without clear explanation.

X, formerly Twitter, has repeatedly tweaked prompts around subscriptions and creator monetization under owner Elon Musk. It is unclear if the pointing hand nudge is a limited test or a broader rollout, and TechCrunch says the sudden change is already confusing users.

TechCrunch adds that X did not immediately respond to a request for comment. Watch for X to clarify the feature, adjust the UI, or expand paid boosts across timelines. [Developing. This article will be updated.]