X launches in-app video clipping to boost influencer engagement

X launches a built-in clipping feature today to let users cut long videos into short, shareable clips inside the app, TechCrunch reports. The move aims to boost influencer engagement at a time when short-form highlights drive discovery, follower growth, and advertiser interest across social platforms. It positions X to compete more directly with TikTok, YouTube, and Twitch, where clipping fuels virality and creator pipelines at scale.

According to TechCrunch, the tool enables creators to select segments from longer uploads and post them as standalone clips that direct attention and traffic back to the source video. The feature could increase watch time and simplify cross-promotion, particularly for podcasts, interviews, game streams, and live events. Watch for rollout details, creator eligibility, moderation safeguards, and whether clips can monetize or be accessed via the API. [Developing. This article will be updated.]