Toyota to turn all 50 models into software-defined vehicles by 2030, Nikkei Asia reports

Toyota will convert all 50 of its vehicle models into software-defined vehicles by 2030, according to Nikkei Asia. The shift underscores how the world’s largest automaker is racing to compete on software, enabling faster feature rollouts and ongoing upgrades amid intensifying pressure from Tesla and Chinese rivals, while aligning product cycles with digital roadmaps. Turning cars into updatable, connected products is central to automakers’ plans for new revenue and customer retention.

Nikkei Asia says the shift will apply across Toyota’s lineup, with capabilities increasingly added via code and connectivity rather than hardware swaps. Watch for Toyota to detail computing architecture, supplier partnerships, and a phased rollout on upcoming earnings calls and auto shows, including how over-the-air updates, data, and subscriptions will be packaged and priced. [Developing. This article will be updated.]