Spotify launches 'Reserved' to hold two concert tickets for music superfans

Spotify is launching "Reserved" today, a system that holds two concert tickets for an artist's superfans before public sale, according to TechCrunch. The move signals a push into live events amid frustrations over ticket access and resale. With touring demand still high, platforms are racing to turn streaming fandom into guaranteed seats.

TechCrunch reports the feature will notify select top listeners and set aside a pair of seats for purchase ahead of the general on-sale. For artists and promoters, Reserved offers a way to target engaged audiences directly while keeping fans in the Spotify app for discovery; further details on participating artists, partners, and regions were not immediately disclosed, per TechCrunch. Watch for the first participating tours, early redemption rates, and whether Reserved expands beyond concerts to other live events. [Developing. This article will be updated.]