Sony unveils $5,899 gold-plated Walkman alongside two new high-end players
Luis Cabral ·
Sony today announced three new Walkman portable media players, topped by a $5,899 gold-plated NW-WM1ZM3, according to The Verge. The move highlights Sony’s continued bet on high-end dedicated audio gear at a time when most listening happens on smartphones and streaming services. It positions the Walkman brand squarely at audiophiles who prioritize premium builds, standalone players, and collectible designs.
The lineup starts at $1,899.99 with the NW-ZX900 and includes the $2,999.99 NW-WM1AM3, which The Verge says is nearly identical to the flagship minus the gold shell, retaining the premium Walkman positioning. The report did not specify availability or release dates, and Sony has yet to publish full regional pricing, preorder plans, ship windows, or retail partners globally. Watch for official launch timing, detailed specs, and market rollout information from Sony. [Developing. This article will be updated.]