Samsung’s latest 55-inch The Frame TV hits lowest price yet, The Verge reports

Samsung’s latest 55-inch The Frame TV has dropped to its lowest price yet today, according to The Verge. The deal underscores growing interest in lifestyle TVs that double as decor, since The Frame is designed to look like art instead of a black rectangle on your wall. The Verge says the sale applies to the newest 55-inch release rather than an older model, making the cut more compelling for shoppers eyeing current features.

The current-generation set features a matte, anti-reflective finish to reduce glare, Art Mode for curated galleries, optional customizable bezels that attach magnetically, a slim wall mount for near-flush installation, and Samsung’s One Connect box to offload ports and tame cables, all of which heighten its decor-friendly appeal. Watch for retailer availability, expiry windows, potential bundle extras like bezels or soundbars, and whether Samsung or competitors match this floor across other sizes. [Developing. This article will be updated.]