Media’s pivot-to-video 2.0 accelerates, The Verge reports in Stepback newsletter

Media companies are accelerating a second pivot to video today, according to The Verge’s Stepback newsletter published Sunday by reporter Mia Sato. The Verge reports the renewed shift is reshaping newsroom priorities as attention and ad spend consolidate around video across major platforms. The Verge says it comes nearly a decade after the first pivot-to-video era that roiled digital media.

Sato spotlights the mounting pressure on creators and outlets to feed short, fast video formats and the algorithmic demands behind them, The Verge writes. The Stepback is a weekly brief hitting inboxes at 8AM ET on Sundays, and this week’s edition frames the trend as a no-slowdown pivot-to-video 2.0, The Verge reports. Watch for publishers to roll out new video products, staffing shifts, and measurement tweaks as the push intensifies. [Developing. This article will be updated.]