KPop Demon Hunters 4K Blu-ray drops to $24.99 at Amazon and Barnes & Noble

KPop Demon Hunters’ 4K Blu-ray is on sale for $24.99 at Amazon and Barnes & Noble today, according to The Verge. The drop matters for viewers who keep Netflix Premium largely to watch the animated film in 4K, since the disc now undercuts the service’s $26.99 monthly fee. With streaming prices climbing, a one-time purchase could be the cheaper path for repeat viewings.

The Verge reports the disc’s current price is far below its original $49.95 list, signaling a sharp early discount at major retailers. Both listings were live at press time, but it is not immediately clear how long the pricing will last or how quickly stock could fluctuate. We are watching whether other sellers match the deal and if Netflix adjusts any placement around the title as physical sales spike. Watch for retailer sellouts, a formal sale window, or further price moves in coming days. [Developing. This article will be updated.]