Japan’s Like opens Indonesia nursery service targeting affluent families

Japanese nursery school operator Like opens in Indonesia targeting affluent families, Nikkei Asia reports. The expansion underscores how Japanese education and care providers are moving into Southeast Asia to tap demand from wealthier urban households and to hedge against demographic headwinds at home. It also highlights intensifying competition in premium early childhood services as Indonesia’s middle class grows and spending on private education rises.

Nikkei Asia says Like will tailor its offering to higher-income parents, positioning the brand for a premium segment rather than mass-market childcare. Specific locations, pricing, and rollout timelines were not immediately disclosed by the report, and no enrollment targets were shared. Watch for announcements on first campus openings, enrollment windows, local regulatory approvals, staffing plans, curriculum details, and any partnerships with Indonesian education groups, as well as timelines for additional sites. [Developing. This article will be updated.]