Japan tourism industry ramps up campaign to attract Indian visitors

Japan’s tourism industry is stepping up a coordinated push to attract Indian visitors today, according to Nikkei Asia. The move targets a fast-growing outbound travel market and comes as Japan seeks to diversify inbound demand and sustain post-pandemic momentum amid intensifying regional competition for Indian tourists, improving air links, and rising outbound spending. The campaign focuses on raising awareness of Japanese destinations among Indian travelers and converting interest into bookings, Nikkei Asia reports.

Industry groups and local governments are ramping up promotions in major Indian cities and aligning with airlines and travel partners to deepen distribution and co-marketing, Nikkei Asia reports. Officials and operators are expected to share initial milestones, arrival targets, and potential route or capacity expansions as the push rolls out over the coming months. [Developing. This article will be updated.]