Google launches ‘Universal Cart’ across Gemini and Search in US ahead of holidays

Google launched its Universal Cart today in the United States across the Gemini app and Google Search for consumers, The Verge reports. The AI-driven shopping feature arrives just ahead of Black Friday, positioning Google to capture holiday spending as users browse and buy across the web. It signals a tighter fusion of search, shopping and conversational assistants as Google steps up its online commerce ambitions.

The Verge says the tool, first previewed at I/O in May, uses Google’s AI to simplify online shopping and is rolling out now in the US within shopping results and Gemini experiences. The debut heightens competition with Amazon, Shopify’s Shop app and TikTok Shop by reducing friction between discovery and checkout. Watch for rollout pace, retailer participation and any international expansion as peak holiday traffic builds. [Developing. This article will be updated.]