Apple set to raise iPhone prices this week, The Verge reports

Apple is poised to raise prices on the next iPhone lineup debuting this week, according to The Verge. The outlet links the expected hike to surging memory costs that have tightened supplies and pushed component bills higher. A move by Apple, the industry’s demand bellwether, would signal that chipflation is now hitting consumers directly.

The Verge reports that soaring DRAM and NAND flash prices, with no clear relief in sight, are pressuring smartphone makers after months of supply strain. The publication says Apple’s pricing calculus is being driven by memory density and availability, factors that can force changes to storage tiers at launch.

Pricing typically varies by region due to taxes and exchange rates, and trade-in programs often soften upfront costs for buyers. All eyes turn to Apple’s event this week for final pricing, storage configurations, and market-by-market details. [Developing. This article will be updated.]