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Apple launches touchscreen MacBook Pro, starting at $2,899

Luis Cabral ·

Apple launched a new MacBook Pro with a touchscreen today, priced from $2,899, according to TechCrunch. The move signals a shift in Apple’s laptop strategy after years of keeping touch off the Mac and could reshape expectations for future Mac hardware. It also puts Apple squarely up against premium touch-enabled Windows notebooks at the top of the market, where touch is standard.

TechCrunch reports the model integrates touch directly into the MacBook Pro display, but has yet to detail full specifications, configurations, or a ship date. The starting price suggests Apple is positioning the touchscreen MacBook Pro as a flagship for creative and enterprise users, with attention on how macOS software will respond. Watch for Apple to confirm availability timelines, regional pricing, and developer guidance in the coming days. [Developing. This article will be updated.]