Andy Jassy says Prime Video on track to generate tens of billions of dollars
Luis Cabral ·
Amazon CEO Andy Jassy says Prime Video is on track to earn “tens of billions of dollars,” according to TechCrunch, in remarks made today. The projection signals how central video, advertising, and subscriptions are becoming to Amazon’s growth beyond retail and AWS. It comes as streamers race to scale ad-supported tiers and secure tentpole franchises to bolster profitability.
TechCrunch reports Jassy pointed to momentum from recent Prime Video hits like Project Hail Mary and Verity, alongside a broader push into ads and live sports. He did not break out a timeline or unit economics, but the comment echoes Amazon’s rollout of default ads in Prime Video and bigger bets through MGM and Thursday Night Football. Watch for whether Amazon starts disclosing Prime Video financials and ad ARPU, updates on its film slate and sports rights, and any guidance in the next earnings call. [Developing. This article will be updated.]